Continuing education in the digital age
The SchiLf Akademie is a division of AAP Lehrerwelt GmbH, to which the leading publishers for teaching materials Auer, Persen and AOL-Verlag belong. AAP is part of the Klett Group and has been offering in-school teacher training courses under the SchiLf Akademie brand for many years. The Academy’s seminars offer direct solutions and individual advice for everyday school life. Professionally founded, it is ideally linked to the specific requirements of schools and takes into account the dynamics of the entire staff.
While getting to know the webinar format, it turned out that it is not only complementary, but also an interesting format on its own, for which SchiLf Akademie can generate sufficient demand among its customers. Accordingly, the company currently uses webinars primarily for short training units.
With HTML5 for the best webinar experience
Before SchiLf Akademie discovered edudip next as a webinar provider, it was already using webinar software from other manufacturers, but these were based on Adobe Flash Player. In view of its approaching deactivation, but above all due to the frequently unstable connections as well as weaknesses in terms of image and sound quality, the company was looking for webinar software based on HTML5. Also, the fact that Flash Player is increasingly being blocked from schools, school board offices, and government agencies, which often prevented customers from using the webinar offer, made a change in webinar software imperative.
Webinars – the alternative to face-to-face meetings
The webinar offer of the SchiLf Academy is subject to a fee and, depending on the topic, enjoys great popularity. Registration takes place via the SchiLf Academy website . The predominantly “open” webinars are offered on a specific topic with an expert and are advertised both online and offline. By sending out flyers and program posters by mail, SchiLf Akademie informs its customers about the courses on offer and also promotes the events via its newsletter and the various social media channels.
The structure of the webinars is kept relatively simple due to the often very large number of participants: After a short welcome by the SchiLf Academy, an expert gives a presentation on the respective topic for about 60 minutes before a 30-minute moderated Q&A session concludes the webinar. The various tools of the webinar room are used, but primarily the slide presentation, the possibility to play YouTube videos and the chat.
In addition to a dedicated telephone support line for participants, the SchiLf Academy provides its experts with webcams, headsets and mobile lighting sets if required. The company also has a separate room in which the webinars can be held. To ensure a consistent presentation of the teaching content, the experts receive a PowerPoint template, which is then proofread and formatted internally.
Well on track
The SchiLf Academy regards the inclusion of webinars in its advanced training offer as a supplement to its portfolio of advanced training formats in order to increase the sustainability of the advanced training content. In addition, the company would like to use webinars in order to be able to offer a more cost-effective further education offer compared to face-to-face events and to address individual teachers instead of entire school groups. Basically, the SchiLf Academy sees webinars as an independent, lucrative business model, which is to be expanded vigorously in the future, both with more topics and by initiating cooperation.
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